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|a 2007004626
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|a0071477187 (alk. paper)
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|a9780071477185 (alk. paper)
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|a9780071593779
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|aDLC|cDLC|dBAKER|dBTCTA|dJED|dC|dYDXCP|dQBX|dDLC|dNOU
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|aeng
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|aHF5415.13|b.G58 2007
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|a658.8|222
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1
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|aGoldstein, Beth.
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245 |
10
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|aThe Ultimate Small Business Marketing Toolkit:|bAll the Tips, Forms, and Strategies You'll Ever Need/|h[electronic resource]/|cBeth Goldstein.
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260 |
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|aNew York :|bMcGraw-Hill,|cc2007.
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300 |
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|axii, 322 p. :|bill.
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440 |
0
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|amcgraw-hill e-book
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505 |
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|aIntroduction -- Milestone 1: How well do you know yourself and your customers? -- Are you ready? business vision and the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone 2: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone 3: Looking outward, then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes, and inertia -- What are you really good at doing? -- Milestone 4: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone 5: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone 6: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- The elevator pitch -- Milestone 7: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone 8: Turning your business vision into reality -- Laying the foundation for a marketing plan -- Passion as a strategy -- Conclusion.
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538 |
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|aSystem requirements for accompanying CD-ROM: Microsoft Windows 2000 or higher; Adobe Acrobat Reader 7.
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538 |
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|aSystem requirements for accompanying CD-ROM: Windows 2000 or higher.
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650 |
0
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|aMarketing|xManagement.
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650 |
0
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|aSmall business|xMarketing.
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655 |
7
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|aElectronic books.|2local.
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809 |
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|pEB|dHF5415.13|eG624|y2007
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856 |
40
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|uhttps://lb30.libraryandbook.net/Book_detial/EB978007147718501|zClick for full text (McGrawHill)
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