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100420s2010 enka s 000 0 eng d |
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|a0230251188
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|a9780230251182
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024 |
7
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|a10.1057/9780230251182|2doi
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040 |
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|aUKPGM|beng|cUKPGM|dEBLCP|dNOU
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049 |
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|aAPTA
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050 |
14
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|aHF5415|b.D37 2010
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082 |
04
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|a658.8|222
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100 |
1
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|aDarroch, Jenny.
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245 |
10
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|aMarketing through turbulent times|h[electronic resource] /|cJenny Darroch.
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260 |
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|aBasingstoke :|bPalgrave Macmillan,|cc2010.
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300 |
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|axvi, 176 p. :|bill. ;|c24 cm.
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504 |
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|aIncludes bibliographical references and index.
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505 |
0
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|aThe Consumers' Perspective -- The Consumer Response: Combining Hopefulness with Hopelessness -- Social Media: Giving a Voice Back to the People -- Hope is Not Enough: Some Guiding Principles for Marketing through Turbulent Times -- Marketing through Turbulent Times: Growth throughExcellent Execution -- Pushing Product-Market Boundaries: What is a Market? -- Pushing Product-Market Boundariesby Pursuing Growth Opportunities and Creating New Markets -- Generating Growth : The Risks -- Generating Growth : The Benefits of Being First -- Where do Ideas Come from and how to Manage Ideas from Within the Organization.
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|a"At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now? Marketing Through Turbulent Times addresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centredstrategies. Written for decision makers who want to ensure that theirmarketing strategies are not only relevant for today's difficult environment but will also provide a solid foundation for future growth, thisbook is an invaluable resourcefor anyone making strategic marketing decisions. Marketing Through Turbulent Times is a common sense, accessible book about marketing that provides a range of tools, principles andapproaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which willallow them to lead their organization toward a robust future"--Provided by publisher.
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|aElectronic reproduction.|bBasingstoke, England :|cPalgrave Macmillan,|d2010.|nMode of access:World Wide Web.|nSystem requirements: Web browser.|nTitle from title screen (viewed on Apr. 12, 2010).|nAccess may be restricted to users at subscribing institutions.
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650 |
0
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|aMarketing.
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650 |
0
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|aOrganizational change.
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655 |
7
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|aElectronic books.|2local
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710 |
2
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|aPalgrave Connect (Online service)
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776 |
1
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|cOriginal|z9780230237308|z0230237304|w(DLC) 2009047026|w(OCoLC)318873472
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809 |
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|pEB|dHF5415|eD225|y2010
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856 |
40
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|3Palgrave Connect|uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230251182|zaccess to fulltext (Palgrave)
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