003 |
|
aOCoLC |
010 |
|
|a2003026035
|
020 |
|
|a0471650226 (hbk.) :|cUS20.95
|
035 |
|
|aoc0088
|
040 |
|
|aDLC|cDLC|dOHH|dNOU
|
050 |
00
|
|aHF5415.13|b.K654 2004
|
809 |
|
|pBOOK|dHF5415.13|eK654|y2004
|
100 |
1
|
|aKotler, Philip.
|
245 |
10
|
|aTen deadly marketing sins :|bsigns and solutions /|cPhilip Kotler.
|
260 |
|
|aHoboken, N.J. :|bWiley,|cc2004.
|
300 |
|
|aviii, 152 p. ;|c23 cm.
|
504 |
|
|aIncludes bibliographical references and index.
|
505 |
0
|
|aYour company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders - - Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.
|
650 |
0
|
|aMarketing|xManagement.
|
856 |
41
|
|a|uhttp://www.loc.gov/catdir/toc/wiley041/2003026035.html |zTable of contents
|
856 |
42
|
|a|uhttp://www.loc.gov/catdir/description/wiley041/ 2003026035.html|zPublisher description
|
095 |
|
|aNOU|bLBA|cE014133|dHF5415.13|eK654|pBOOK|y2004|n574|zB|m0|tLCC
|