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|aHF5415.5|b.F192 2010
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|aFalkenreck, Christine.
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|aReputation transfer to enter new B-to-B markets|h[electronic resource] :|bmeasuring and modelling approaches /|cby Christine Falkenreck.
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|aHeidelberg :|bPhysica-Verlag Heidelberg,|c2010.
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|a244 p. :|bill., digital ;|c24 cm.
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|aContributions to management science,|x1431-1941
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|aSpringer eBooks
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|aExport marketing.
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|aIntercultural communication.
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|aRelationship marketing.
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|aEconomics/Management Science.
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24
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|aMarketing.
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|ae-Commerce/e-business.
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|tSpringer eBooks
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|pEB|dHF5415.5|eF192|y2010
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|uhttp://dx.doi.org/10.1007/978-3-7908-2357-8
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|aBusiness and Economics (Springer-11643)
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