|aCRM at the Speed of Light, Fourth Edition:|bSocial CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers/|h[electronic resource]/|cPaul Greenberg.
250
|a4th ed.
260
|aNew York :|bMcGraw-Hill,|cc2010.
300
|axxvi, 662 p. :|bill.
440
0
|amcgraw-hill e-book
505
0
|aOMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est 蔒 pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.
650
0
|aCustomer relations|xManagement.
650
0
|aElectronic commerce.
655
7
|aElectronic books.|2local.
809
|pEB|dHF5415.5|eG789|y2010
856
40
|uhttps://lb30.libraryandbook.net/Book_detial/EB978007159045701|zClick for full text (McGrawHill)