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20210625100924.0 |
010 |
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|a 2007035880
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020 |
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|a0071494898
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020 |
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|a9780071494892
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020 |
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|a9780071641449
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040 |
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|aDLC|cDLC|dBTCTA|dBAKER|dYDXCP|dC|dBWX|dDLC|dNOU
|
041 |
0
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|aeng
|
050 |
00
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|aHF5415|b.C588 2008
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082 |
00
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|a658.8|222
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100 |
1
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|aCooper, Scott W.
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245 |
10
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|aTips and Traps for Marketing Your Business:|bMarketing Best Practices to Drive Sales & Profits/|cScott Cooper, Fritz Grutzner, Birk Cooper.|h[electronic resource]/
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246 |
14
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|aTips & traps for marketing your business.
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260 |
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|aNew York :|bMcGraw-Hill,|cc2008.
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300 |
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|avii, 213 p. :|bill.
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440 |
0
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|amcgraw-hill e-book
|
490 |
0
|
|aTips & traps series.
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504 |
|
|aIncludes bibliographical references and index.
|
505 |
0
|
|aGathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.
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650 |
0
|
|aMarketing.
|
655 |
7
|
|aElectronic books.|2local.
|
700 |
1
|
|aCooper, Birk.
|
700 |
1
|
|aGrutzner, Fritz.
|
809 |
|
|pEB|dHF5415|eC778|y2008
|
856 |
40
|
|uhttps://lb30.libraryandbook.net/Book_detial/EB978007149489201|zClick for full text (McGrawHill)
|