008 |
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090424s2008 nyu s 001 0 eng d |
020 |
|
|a0230230873 (electronic bk.)
|
020 |
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|a9780230230873 (electronic bk.)
|
040 |
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|aUKPGM|beng|cUKPGM|dYDXCP|dN|dEBLCP|dNOU
|
049 |
|
|aAPTA
|
050 |
4
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|aHF5415|b.B772428 2008eb
|
082 |
04
|
|a658.8|222
|
100 |
1
|
|aBurgers, Willem.
|
245 |
10
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|aMarketing revealed|h[electronic resource] :|bchallenging the myths /|cWillem Burgers.
|
260 |
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|aNew York :|bPalgrave Macmillan,|c2008.
|
300 |
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|a1 online resource (xiv, 192 p.) :|bill.
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500 |
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|aDescription based on print version record.
|
500 |
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|aIncludes index.
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505 |
0
|
|aMarketing: what it is -- Marketing R&D -- Marketing as a philosophy of business -- Do we knowanything in marketing? -- Marketing's job -- Managing your markets -- New thoughts on market segmentation -- Lost customers -- Promotion -- What makes a good advertisment? -- Media selection: where should you advertise? -- Your advertising agency is not yourpartner -- Ask not what your brand can dofor you -- Marketing mathematics -- Pricing strategies -- Distribution -- Power -- A new idea in marketing: honesty -- Outside your company.
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520 |
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|aThis book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can applythe practical advice in this fundamental text. You'll be surprised at how this bookwill benefit you and fire you up with new ideas for action as it changes the way you see your markets and yourself.
|
650 |
0
|
|aMarketing.
|
655 |
7
|
|aElectronic books.|2local
|
776 |
08
|
|iPrint version:|aBurgers, Willem.|tMarketing revealed.|dNew York : Palgrave Macmillan, 2008|z9780230537149|w(DLC) 2008011743|w(OCoLC)213466479
|
809 |
|
|pEB|dHF5415|eB954|y2008
|
856 |
40
|
|3Palgrave Connect
|
856 |
40
|
|3Palgrave Connect|uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230230873|zaccess to fulltext (Palgrave)
|