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|aeng
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|aHF5415|b.B54 2010
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082 |
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|a658.8|222
|
245 |
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|
|aThe Big Book of Marketing|h[electronic resource]/|cedited by Anthony G. Bennett.
|
260 |
|
|aNew York :|bMcGraw-Hill,|cc2010.
|
300 |
|
|axv, 464 p. :|bill.
|
440 |
0
|
|amcgraw-hill e-book
|
505 |
0
|
|aMarketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales - - Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
|
650 |
0
|
|aMarketing|vCase studies.
|
655 |
7
|
|aElectronic books.|2local.
|
700 |
1
|
|aBennett, Anthony G.
|
809 |
|
|pEB|dHF5415|eB592|y2010
|
856 |
40
|
|uhttps://lb30.libraryandbook.net/Book_detial/EB978007162125001|zClick for full text (McGrawHill)
|