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20221103101400.0 |
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|a0230240836
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|a9780230240834
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024 |
7
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|a10.1057/9780230240834|2doi
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040 |
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|aUKPGM|beng|cUKPGM|dNOU
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049 |
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|aAPTA
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050 |
14
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|aHF5415|b.B4455 2009
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082 |
04
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|a658.8/4|222
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245 |
00
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|aBeyond Hofstede|h[electronic resource] :|bculture frameworks for global marketing and management /|cedited by Cheryl Nakata.
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260 |
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|aBasingstoke [England] ;|aNew York :|bPalgrave Macmillan,|c2009.
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300 |
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|axvi, 287 p. :|bill. ;|c23 cm.
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504 |
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|aIncludes bibliographical references and index.
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505 |
0
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|aGoing Beyond Hofstede: Why We Need to and How / C.Nakata -- So What Kind of Atheist Are You? Exploring Cultural Universals and Differences / P.Christopher Earley -- Beyond Hofstede: Challengingthe Ten Commandments of Cross-Cultural Research / V.Taras & P.Steel -- Culture Theoriesin Global Marketing: A Literature-Based Assessment / C.Nakata & E.Izberk-Bilgin -- Culture in Context: New Theorizing for Today's Complex Cultural Organizations / M.Yoko Brannen -- Reflexive Culture's Consequences / S.Askegaard, D.Kjeldgaard, & E.J.Arnould -- Impact of Culture on Cross-Cultural Research / S.P.Douglas & C.Samuel Craig -- ConceptualizingCulture as Communication in Management and Marketing Research / W.L.Adair, N.R.Buchan & X.Chen -- Cultural Influence on Consumer Motivations:A Dynamic View / D.A.Briley -- Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-GermanMNC / F.Moore -- Using Mental Models to Study Cross-Cultural Interactions / L.A.Liu & C.Dale -- Reflexive Considerations of Culture Theories in Global Marketing / C.Nakata.
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|aAlmost thirty years ago, Geert Hofstede introduced a culture paradigm that has been widely influential, and formed the dominant understanding of culture, in international business. However, questions have been raised about the paradigm's relevance in light of culture's increasing fluidity andcomplexity stemming from globalization. This book attemptsto go beyond Hofstede by presenting alternative culture frameworks andperspectives from leading scholars in global marketing and management.Fresh, contemporary ideas about culture are offered to help international business researchers and managers navigate the varied terrains of countries, regions, and the world. These ideas issue from studies that probe the nature and ramifications of culture for the marketing of goodsand services worldwide as well as the management of transnational enterprises. Readers will find in the book rich, diverse insights that apply to global businesses, where cultural understanding is no longer an option but a necessity.
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|aElectronic reproduction.|bBasingstoke, England :|cPalgrave Macmillan,|d2010.|nMode of access:World Wide Web.|nSystem requirements: Web browser.|nTitle from title screen (viewed on Jan. 11, 2010).|nAccess may be restricted to users at subscribing institutions.
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650 |
0
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|aInternational trade|xSocial aspects.
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650 |
0
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|aManagement|vCross-cultural studies.
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650 |
0
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|aMarketing|vCross-cultural studies.
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655 |
7
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|aElectronic books.|2local
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700 |
1
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|aNakata, Cheryl.
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710 |
2
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|aPalgrave Connect (Online service)
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776 |
1
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|cOriginal|z9780230202399|z023020239X|w(DLC) 2009013619|w(OCoLC)290431922
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809 |
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|pEB|dHF5415|eB573|y2009
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856 |
40
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|3Palgrave Connect
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856 |
40
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|3Palgrave Connect|uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230240834|zaccess to fulltext (Palgrave)
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