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|pBOOK|dHF5415|e.J62|y2004
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|aJobber, David,|d1947-
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|aPrinciples and practice of marketing /|cDavid Jobber.
|
250 |
|
|a4th ed.
|
260 |
|
|aBerkshire :|bMcGraw-Hill International (UK),|cc2004.
|
300 |
|
|axxxiv, 942 p. :|bcol. ill. ;|c27 cm.
|
500 |
|
|aPrevious ed.: London: McGraw-Hill, 2001.
|
504 |
|
|aIncludes bibliographical references and index.
|
650 |
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|aMarketing.
|
650 |
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|
|aMarketing|zEurope|vCase studies.
|
095 |
|
|aNOU|bLBA|cE014414|dHF5415|e.J62|pBOOK|y2004|n1980|zB|m0|tLCC
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