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|aMarketing :|bcreating value for customers /|cGilbert A. Churchill, Jr., J. Paul Peter.
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|a2nd ed., international ed.
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|aBoston :|bIrwin/McGraw Hill,|cc1998.
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|axxiv, 630 p. :|bcol. ill., maps ;|c28 cm.
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|aIrwin series in marketing
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|aIncludes bibliographical references (p. [587]-605) and indexes.
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|aMarketing.
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|aPeter, J. Paul.
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