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040823s2006 mauad bi 001 0 eng |
010 |
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|a2004058191
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020 |
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|a0072865784 (hbk. :alk. paper) :|cUS131.56
|
035 |
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|a2004058191
|
040 |
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|aDLC|cDLC|dDLC
|
042 |
|
|apcc
|
050 |
00
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|aHF5415|b.D92 2006
|
082 |
00
|
|a658.8|222
|
095 |
|
|aNOU|bLBA|cE014405|dHF5415|e.D9|pBOOK|y2006|n3643|zB|m0|tLCC
|
100 |
1
|
|aDwyer, F. Robert
|
245 |
10
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|aBusiness marketing :|bconnecting strategy, relationships, and learning /|cF. Robert Dwyer, John F. Tanner, Jr.
|
250 |
|
|a3rd ed.
|
260 |
|
|aBoston, Mass. :|bMcGraw-Hill,|cc2006.
|
300 |
|
|axxix, 683 p. :|bill., charts ;|c26 cm.
|
440 |
0
|
|aMcGraw-Hill/Irwin series in marketing
|
504 |
|
|aIncludes bibliographical references (p. 652-660) and index.
|
650 |
0
|
|aMarketing.
|
700 |
1
|
|aTanner, John F.
|
809 |
|
|pBOOK|dHF5415|e.D9|y2006
|
856 |
42
|
|3Publisher description|uhttp://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html
|
856 |
41
|
|3Table of contents|uhttp://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html
|