008 |
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050720s2006 maua bf 001 0 eng |
010 |
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|a2005020520
|
020 |
|
|a1591397626 (pbk.) :|cUS24.95
|
020 |
|
|a9781591397625 (pbk.)
|
035 |
|
|a2005020520
|
035 |
|
|a(OCoLC)ocm61151453
|
040 |
|
|aDLC|cDLC|dBAKER|dC#P|dVP@|dDLC
|
042 |
|
|apcc
|
050 |
00
|
|aHF5415|b.H24333 2006
|
082 |
00
|
|a658.8/02|222
|
095 |
|
|aNOU|bLBA|cE016048|dHF5415|eH37|pBOOK|y2006|n757|fWINNIE|zB|m0|tLCC
|
245 |
00
|
|aHarvard business essentials :|bmarketer's toolkit : the 10 strategies you need to succeed.
|
246 |
30
|
|aMarketer's toolkit
|
260 |
|
|aBoston, Mass. :|bHarvard Business School Press,|cc2006.
|
300 |
|
|axviii, 230 p. :|bill. ;|c24 cm.
|
490 |
1
|
|aHarvard business essentials
|
504 |
|
|aIncludes bibliographical references and index.
|
505 |
0
|
|aMarketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
|
650 |
0
|
|aMarketing|vHandbooks, manuals, etc.
|
650 |
0
|
|aStrategic planning|vHandbooks, manuals, etc.
|
710 |
2
|
|aHarvard Business School.
|
809 |
|
|pBOOK|dHF5415|eH37|y2006
|
830 |
0
|
|aHarvard business essentials series.
|
856 |
41
|
|3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip0516/2005020520.html
|