001 |
|
45524 |
020 |
|
|a0321046447 (pbk.) :|cNT580
|
035 |
|
|aloc00000046
|
809 |
|
|pBOOK|dHF5415.15|eL728|y1999
|
100 |
1
|
|aLilien, Gary L.,|d1946-
|
245 |
10
|
|aNew product and brand management :|bmarketing engineering applications /|cGary L. Lilien, Arvind Rangaswamy.
|
260 |
|
|aReading, Mass. ;|aHarlow :|bAddison-Wesley,|cc1999.
|
300 |
|
|a[viii, 151] p. :|bill. ;|c26 cm. +|e1 computer laser optical disc (4 3/4 in.)
|
500 |
|
|a"Co-sponsored by ISBM, Institute for the Study of Business Markets
|
500 |
|
|aDisc in pocket attached to inside front cover.
|
500 |
|
|aIncludes index.
|
650 |
0
|
|aBrand name products|xManagement.
|
650 |
0
|
|aNew products|xManagement.
|
700 |
1
|
|aRangaswamy, Arvind
|
095 |
|
|aLB|bLBA|cE010762|dHF5415.15|eL728|pBOOK|y1999|fWUN|zB|m580|x1 computer laser optical disc|tLCC
|