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|pBOOK|dHF5415.15|e.L44|y2002
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100 |
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|aLehmann, Donald R.
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245 |
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|aProduct management /|cDonald R. Lehmann, Russell S. Winer.
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250 |
|
|a3rd ed.
|
260 |
|
|aBoston :|bMcGraw-Hill/Irwin,|cc2002.
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300 |
|
|axxv, 502 p. :|bill. ;|c24 cm.
|
440 |
0
|
|aMcGraw-Hill/Irwin series in marketing.
|
500 |
|
|aIncludes bibliographical references and indexes.
|
650 |
0
|
|aProduct management.
|
700 |
1
|
|aWiner, Russell S.
|
095 |
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