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040903s2005 maua b 001 0 eng |
010 |
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|a2004020857
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020 |
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|a1591396190 (hbk. : alk. paper) :|cUS29.95
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035 |
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|a2004020857
|
035 |
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|a(OCoLC)ocm56421900
|
040 |
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|aDLC|cDLC|dUKM|dC#P|dDLC
|
042 |
|
|apcc
|
050 |
00
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|aHF5415.153|b.K53 2005
|
082 |
00
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|a658.8/02|222
|
095 |
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|aNOU|bLBA|cE014400|dHF5415.153|e.K5|pBOOK|y2005|n829|zB|m0|tLCC
|
100 |
1
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|aKim, W. Chan.
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245 |
10
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|aBlue ocean strategy :|bhow to create uncontested market space and make the competition irrelevant /|cW. Chan Kim, Renee Mauborgne.
|
260 |
|
|aBoston, Mass. :|bHarvard Business School Press,|cc2005.
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300 |
|
|axv, 240 p. :|bill. ;|c25 cm.
|
504 |
|
|aIncludes bibliographical references (p. [223]-229) and index.
|
505 |
0
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|aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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650 |
0
|
|aNew products.
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650 |
0
|
|aMarket segmentation.
|
700 |
1
|
|aMauborgne, Renee.
|
809 |
|
|pBOOK|dHF5415.153|e.K5|y2005
|
856 |
41
|
|3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html
|