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20210618160216.0 |
010 |
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|a 2007009029
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020 |
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|a0071494448 (hbk.)
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020 |
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|a9780071494441 (hbk.)
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020 |
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|a9780071595346
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040 |
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|aDLC|cDLC|dBTCTA|dBAKER|dC|dYDXCP|dBWX|dIXA|dOCLCQ|dDLC|dNOU
|
041 |
0
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|aeng
|
050 |
00
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|aHD69.B7|bR644 2008
|
082 |
00
|
|a658.8/27|222
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100 |
1
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|aPost, Richard S.
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245 |
10
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|aGlobal Brand Integrity Management:|bHow to Protect Your Product in Today's Competitive Environment/|h[electronic resource]/|cRichard S. Post and Penelope N. Post.
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260 |
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|aNew York :|bMcGraw-Hill,|cc2008.
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300 |
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|axv, 309 p. :|bill.
|
440 |
0
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|amcgraw-hill e-book
|
505 |
0
|
|aIntroduction -- Rethinking the business model with brand integrity : an organizing concept -- Brand integrity is more than legal protection -- If a product is valuable, somebody will try to take your profits -- If you do not protect your products, nobody will do it for you -- If you wait until your products are attacked, you will lose -- Protect your products and the bad guys will attack your competition -- Your own products are often your largest competitors for profits -- Continually monitor the marketplace to lower risks and increase profits -- Brand integrity as a basic management tool -- Setting up and managing a brand integrity program -- Questions the CEO should ask about BI metrics.
|
650 |
0
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|aBrand name products.
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650 |
0
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|aProduct counterfeiting|xPrevention.
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650 |
0
|
|aProduct management.
|
650 |
0
|
|aTrademark infringement|xPrevention.
|
655 |
7
|
|aElectronic books.|2local.
|
700 |
1
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|aPost, Penelope N.
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809 |
|
|pEB|dHD69.B7|eP857|y2008
|
856 |
40
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|uhttps://lb30.libraryandbook.net/Book_detial/EB978007149444101|zClick for full text (McGrawHill)
|