|aThe Brand Promise:|bHow Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success/|h[electronic resource]/|cDuane E. Knapp.
246
3
|aBrand promise.
260
|aNew York :|bMcGraw-Hill,|cc2008.
300
|axix, 264 p. :|bill.
440
0
|amcgraw-hill e-book
650
0
|aBrand name products.
650
0
|aCustomer relations.
650
0
|aCustomer services.
655
7
|aElectronic books.|2local.
809
|pEB|dHD69.B7|eK67|y2008
856
40
|uhttps://lb30.libraryandbook.net/Book_detial/EB978007149441001|zClick for full text (McGrawHill)