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090313s2008 enk s 000 0 eng d |
020 |
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|a0230583229 (electronic bk.)
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020 |
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|a9780230583221 (electronic bk.)
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024 |
7
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|a10.1057/9780230583221|2doi
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040 |
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|aUKPGM|beng|cUKPGM|dN|dEBLCP|dNOU
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049 |
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|aAPTA
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050 |
4
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|aHD69.B7|bC66 2008eb
|
082 |
04
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|a658.827|222
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245 |
00
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|aContemporary thoughts on corporate branding and corporate identity management|h[electronic resource] /|cedited by T.C. Melewar and Elif Karaosmanoğlu
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260 |
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|aBasingstoke ;|aNew York :|bPalgrave Macmillan,|c2008.
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300 |
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|a1 online resource (xii, 230 p.)
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500 |
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|aDescription based on print version record.
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505 |
0
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|aBranding: a social contract between a business and its customer / R.McMurrian & J.H. Washburn-- A multiple stakeholder perspective for measuring corporate brand equity: linking corporate brandequity with corporate performance / H.M. Shamma & S.S. Hassan -- Aligning corporate brand perceptions. Does it matter? / T. Anisimova & F. Mavondo -- Vision,image, reputation and relationships: critical drivers in developing anairport city / R. Stokes -- Brand identification: a theory-based construct for conceptualizing links between corporate branding, identity andcommunications / S.V. Halliday & S. Kuenzel -- Organizational brandingwithin creative SMEs / S.M. Powell -- Corporate identity as strategic management communication: a working framework / L.C. Wah -- The power of corporate brand names: integrated marketing in action / B.C. Sowa -- Strategic corporate re-branding / P. Cettier & B.Schmitt -- Renault-Nissan: A study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity / T.C. Melewar, D. Stark & E. Karaosmanoglu -- Corporationsas storytellers - stakeholders as image builders: towards impressive corporate communication / R. Langer and R. J. Varey.
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520 |
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|aIncreasingly organisations are devoting a substantial amount of resources to manage their brands and identities at corporate level. Visual identity is becoming more of an issue as national, multinational, and even small and medium sized enterprises are using corporate branding as a strategic tool for competitive advantage. This book brings together recent thoughts on corporate branding and corporate identity management using a basis of practitioners' own experiences. Integrating current theories and applications in the area, the book provides cases on mergersand acquisitions, small and medium size enterprises, and focuses on organisations from different sectors such as banking, petroleum, airline and automobile manufacturing.
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650 |
0
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|aBranding (Marketing)
|
650 |
0
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|aBranding (Marketing)|vCase studies.
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650 |
0
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|aCorporate image|vCase studies.
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650 |
0
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|aCorporate image.
|
655 |
7
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|aElectronic books.|2local
|
700 |
1
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|aKaraosmanoğlu, Elif,|d1975-
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700 |
1
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|aMelewar, T. C.
|
776 |
08
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|iPrint version:|tContemporary thoughts on corporate branding and corporate identity management.|dBasingstoke : Palgrave Macmillan, 2008|z9780230543140|w(OCoLC)182663276
|
809 |
|
|pEB|dHD69.B7|eC761|y2008
|
856 |
40
|
|3Palgrave Connect
|
856 |
40
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|3Palgrave Connect|uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230583221|zaccess to fulltext (Palgrave)
|