001 |
|
99623 |
020 |
|
|a9783642042133 (paper)
|
020 |
|
|a9783642042140 (electronic bk.)
|
050 |
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|aHD69.B7|bK87 2010|cK87
|
082 |
04
|
|a658.827|222
|
809 |
|
|pEB|dHD69.B7|eK87|y2010
|
100 |
1
|
|aKotler, Philip.
|
245 |
10
|
|aIngredient branding|h[electronic resource] :|bmaking the invisible visible /|cby Philip Kotler, Waldemar Pfoertsch.
|
260 |
|
|aBerlin, Heidelberg :|bSpringer-Verlag Berlin Heidelberg,|c2010.
|
300 |
|
|axx, 395 p. :|bill., digital ;|c24 cm.
|
650 |
0
|
|aBrand name products|vCase studies.
|
650 |
0
|
|aBrand name products.
|
650 |
0
|
|aBranding (Marketing)
|
650 |
0
|
|aBranding (Marketing)|vCase studies.
|
650 |
14
|
|aEconomics/Management Science.
|
650 |
24
|
|aManagement/Business for Professionals.
|
650 |
24
|
|aMarketing.
|
700 |
1
|
|aPfoertsch, Waldemar.
|
710 |
2
|
|aSpringerLink (Online service)
|
773 |
0
|
|tSpringer eBooks
|
856 |
40
|
|uhttp://dx.doi.org/10.1007/978-3-642-04214-0
|
950 |
|
|aBusiness and Economics (Springer-11643)
|
856 |
40
|
|uhttp://dx.doi.org/10.1007/978-3-642-04214-0
|