008 |
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100113s2009 enka sb 001 0 eng d |
020 |
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|a0230239455 (electronic bk.)
|
020 |
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|a9780230239456 (electronic bk.)
|
020 |
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|z1403996636 (hbk.)
|
020 |
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|z9781403996633 (hbk.)
|
024 |
7
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|a10.1057/9780230239456|2doi
|
040 |
|
|aUKPGM|beng|cUKPGM|dMNT|dOCLCQ|dEBLCP|dNLGGC|dNOU
|
049 |
|
|aAPTA
|
050 |
4
|
|aHD69.B7|bM666 2009eb
|
082 |
04
|
|a658.827|222
|
100 |
1
|
|aMorley, Michael.
|
245 |
14
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|aThe global corporate brand book|h[electronic resource] /|cby MichaelMorley.
|
260 |
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|aBasingstoke :|bPalgrave Macmillan,|c2009.
|
300 |
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|a1 online resource (xvii, 230 p.) :|bill.
|
500 |
|
|aDescription based on print version record.
|
504 |
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|aIncludes bibliographical references and index.
|
505 |
0
|
|aThe Brand House -- The House of Brands -- We are Family -- The BrandC'est Moi -- Transition -The Next Generation -- Beyond Corporations: Can "Cool Britannia" or "Japan Inc" be a brand? -- Biz to Biz brands: The Boring Business of B2B -- Professional Service Firms -- Not-for-profits -- It's starting from the inside p5 sLiving the Brand -- Mergers and name changes -- Crisis - The defining moment -- The pillars (elements) -- Corporate Social Responsibility -- What's it Worth? -- The Role ofPublic Relations in Brand Building -- Researching Brand Reputation.
|
650 |
0
|
|aBusiness names.
|
650 |
0
|
|aCorporate image.
|
650 |
7
|
|aElectronic books.|2local
|
655 |
7
|
|aElectronic books.|2local
|
776 |
08
|
|iPrint version:|aMorley, Michael.|tGlobal corporate brand book.|dBasingstoke : Palgrave Macmillan, 2009|z9781403996633|w(OCoLC)312626448
|
809 |
|
|pEB|dHD69.B7|eM864|y2009
|
856 |
40
|
|3Palgrave Connect|uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230239456|zaccess to fulltext (Palgrave)
|