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|aBovee, Courtland L.
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|aMarketing|c/ Courtland L. Bovee, Michael J. Houston, John V. Thill.
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|a2nd ed.
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|aNew York|b: McGraw-Hill|c, c1995.
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|a1 v. (various pagings)|b: col. ill., col. maps|c; 29 cm.
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|aMcGraw-Hill series in marketing
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|aIncludes bibliographical references and indexes.
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650 |
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|aMarketing.
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|aHouston, Michael J.
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|aThill, John V.
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