001 |
|
26665 |
020 |
|
|a0395836840
|
035 |
|
|a1031083
|
040 |
|
|a空中大學|cNOU
|
041 |
0
|
|aeng
|
050 |
00
|
|aHF5415.34
|
809 |
|
|pBOOK|dHF5415.34|e.M3|y1997
|
245 |
10
|
|aMarketing|b: concepts and strategies|c/ William M. Pride, O. C. Ferrell
|
250 |
|
|a10th ed.
|
260 |
0
|
|aBoston|b: Houghton Mifflin Company|c, 1997
|
300 |
|
|axxxii, 666p.|b: ill.|c; 29 cm.
|
500 |
|
|aIncludes name index and subject index
|
500 |
|
|aAppendix A. carreer in marketing--B. financial analysis in marketing--C. sample marketing plan
|
700 |
10
|
|aPride, William M.
|
700 |
10
|
|aFerrell, O. C.
|
095 |
|
|aLB|bLBA|cE004137|dHF5415.34|e.M3|pBOOK|y1997|fCLOUD|zB|m0|tLCC
|
095 |
|
|aHC|bHCA|cXE00234|dHF5415.34|e.M3|pBOOK|y1997|fCLOUD|zB|m0|tLCC
|
095 |
|
|aKH|bKHA|cTE00149|dHF5415.34|e.M3|pBOOK|y1997|fCLOUD|zB|m0|tLCC
|